CBC2016Let Freedom Ring: Small and Independent Brewers Gather in Birthplace of America
City of Brotherly Love Welcomes Craft Brewers Conference & BrewExpo America® and World Beer CupSM

-Billy Beane to Serve as Keynote Speaker-

WHAT:           Philadelphia, Pennsylvania—a city with a rich history known for independence—will welcome the 33rd edition of the Craft Brewers Conference & BrewExpo America® (CBC) from May 3-6. Presented by the Brewers Association, CBC is the leading industry event, and the only one that serves both brewpubs and packaging breweries.

BrewExpo America is the premier trade show for craft brewers, offering the perfect platform to meet leaders in the national and international brewing arena and connect with current and future customers. Exhibitors and buyers develop profitable business relationships, while brewing and brewery restaurant professionals find products and solutions that best fit their needs.

CBC 2016 also serves as home to the World Beer CupSM, often referred to as “the Olympics of beer.” Since the inaugural competition in 1996, this event has brought together the best brewing talents and has created awareness about different beer styles and flavor. A qualified professional panel of beer judges will honor the top beers in 94 style categories from more than 58 countries. This year promises to be even more competitive than ever, as the craft brewing renaissance continues to reach all corners of the globe.

WHO: An estimated 13,500 attendees will have the opportunity to visit with over 600 exhibiting companies and hear from more than 125 presenters, including Brewers Association Director Paul Gatza and Chief Economist Bart Watson who will deliver the annual State of the Industry address, as well as keynote speaker Billy Beane, Executive Vice President of Baseball Operations for the Oakland A’s and the inspirational subject of bestselling book and subsequent movie Moneyball.*

Beane is considered one of the most progressive and talented baseball executives in the game. He will share his innovative, winning approach to management and leadership, and how his Moneyball philosophy can be adopted for the craft brewing industry.

WHY: As demand for craft beer from small and independent brewers increases, CBC brings the community together in a collaborative and educational environment. New and veteran brewers have an opportunity to connect, share ideas and learn about a wide range of topics including brewery operations, brewpubs, export development, government affairs, packaging breweries, quality, safety, selling craft beer, start-ups, sustainability and technical brewing. With one of the most dynamic beer cultures in the country, Philadelphia sets the perfect stage for CBC.

WHEN: Craft Brewers Conference
Tuesday, May 3 – Friday, May 6, 2016
Times vary. For a full schedule of events, visit the CBC conference schedule.

Events of Note:

  • First-Time Attendee Orientation
    Tuesday, May 3: 5:00 p.m. – 6:00 p.m.
  • Welcome Reception at Philadelphia Museum of Art
    Tuesday, May 3: 7:00 p.m. – 9:30 p.m.
  • General Session I – Keynote Address & General Session
    Wednesday, May 4: 9:15 a.m. – 10:30 a.m.
  • General Session II – State of the Industry
    Thursday, May 5: 9:15 a.m. – 10:30 a.m.

BrewExpo America
Wednesday, May 4: 9:00 a.m. – 5:00 p.m.
Thursday, May 5: 9:00 a.m. – 5:00 p.m.
Friday, May 6: 8:30 a.m. – 12:00 p.m.

World Beer Cup
Pre-Awards Dinner (separate ticket required)
Friday, May 6: 6:30 p.m. (doors open at 6:00 pm)
Awards Ceremony
Friday, May 6: 7:45 p.m. (doors open at 7:30 pm)

WHERE: Philadelphia Convention Center
1101 Arch Street
Philadelphia, PA 19107

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