Portland, OR – Hopworks Urban Brewery (HUB) today announced the release of Organic Totally Radler in 16 oz. cans and 13.2 gallon kegs. Totally Radler is a year-round offering and is available throughout the Pacific Northwest. HUB is celebrating the release of the beer on June 22, National Radler Day, with the Radler Ride, a fun group bicycle ride that starts and ends at Hopworks BikeBar.
Totally Radler is a 50/50 blend of Hopworks’ award-winning Organic HUB Lager and organic lemon soda. The refreshing and thirst-quenching lemon soda complements HUB Lager’s delicate honey flavors and herbal hop aroma while maintaining it’s crisp malt backbone. At just 2.6% ABV, Totally Radler is a low-alcohol drink that keeps you cool.
“I first discovered Radler when I was a nineteen year old exchange student in Cologne, Germany. The Germans mix beer with everything, but it’s hard to beat lager and lemonade,” says Hopworks Brewmaster and Founder, Christian Ettinger. “I was so inspired by this experience that I filed it away for the day when I would open my own brewpub. We have hand-mixed Totally Radler in our brewpubs since opening in 2008 and now are proud to inspire our customers with 100% Organic Totally Radler in crushable, poundable and anywherable 16 oz. cans!”
The release of Organic Totally Radler in cans is celebrated with the Radler Ride on June 22nd, which is also National Radler Day. Radler Ride is a seventeen mile bike ride that begins and ends at Hopworks BikeBar, at 3947 N. Williams Ave. in Portland. Cyclists will meet at BikeBar at 5:00pm and ride away at 5:30. At 6:30 cyclists stop at the Portland International Raceway to sample Totally Radler and enjoy Short Track mountain bike racing before heading back to BikeBar for a Totally Radler party.
Radler Ride
Meet at 5pm, Ride at 5:30, Party at 8pm
Start and end at Hopworks BikeBar – 3947 N. Williams Ave. Portland, OR 97206
