Plazm Farmhouse Ale Released in the Pacific Northwest Starting January 23rd
A Fort George Collaboration with Plazm magazine and The Commons Brewery
The Northwest loves independence. With locally sourced foods, neighborhood craft breweries, and indie record labels and magazines, people here take pride in sidestepping the establishment. In many ways Fort George’s latest collaboration represents this spirit – from the satisfyingly messy 16-ounce can design, to the dark Saison within. It’s a blatant disregard to a hop-heavy culture. Introducing Plazm Farmhouse Ale: a limited Pacific Northwest collaboration featuring the art of Plazm magazine and the craft brewing of Fort George and The Commons.
Art
Founded in 1991 by Portland artists, Plazm magazine publishes challenging and innovative art, design, cultural, and literary works. Plazm is also an award-winning design firm led by creative directors Joshua Berger and Niko Courtelis. Plazm has been heavily involved in creating the Fort George aesthetic, including the iconic building logo, custom typography, and striking can designs. For a free downloadable sample of the current issue of Plazm magazine, go to plazm.com/farmhouse. To see a video of every page of every issue of Plazm magazine being turned by a summer intern check out this video: http://youtu.be/IC19nUZ6xGg. And to view the two hour video in two minutes, watch their 10,000x edit: http://youtu.be/RxC7dWSbsxM
Beer
If you set out to make a Farmhouse Ale, who better to collaborate with than The Commons Brewery? From their beginnings on a 1-barrel nano system in Mike Wright’s garage, to the upcoming 10,000 ft2 expansion on Belmont Street, The Commons has consistently brewed some of the finest Farmhouse Ales in the country. And while much focus is placed on the hop bill in the Pacific Northwest, this collaboration focuses on the less popular (yet most important) ingredient in brewing, the yeast. Fort George and The Commons worked closely to land on the perfect yeast for this beer, bringing out just the right flavors and aromatics. With a bright white head and a golden amber glow, expect hints of tropical fruit, with light mint, pepper, and clove.
Culture
Join Plazm magazine, Fort George, and The Commons in celebrating the official release of Plazm Farmhouse Ale with a free concert at Holocene in Portland. There will be a raffle for a Plazm Collector’s Edition box, among other things, and a free limited-edition commemorative stamp for the first 50 people through the door. Plus listen to music from Asss, Regular Music, Mary Lattimore, and DJ Jason Urick.
