By Ashley Rouston – On Thursday, Aug. 7, join beer enthusiasts, breweries and bars across the globe in a collective toast to one of craft beer’s most iconic styles: the India pale ale.
Founded in 2011, IPA Day is a universal movement created to unite the voices of craft beer enthusiasts, bloggers and brewers worldwide, using social media as the common arena for connecting the conversation.
IPA Day is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. IPA Day is opportunity for all breweries, bloggers, businesses and consumers to connect and share their love of craft beer. It is an opportunity for the entire craft beer culture to combine forces and advocate craft beer through increased education and global awareness.
Why Celebrate the IPA?
This illustrious style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories and regional flavor variations—making it the perfect style to galvanize craft beer’s social voice.
At the 2014 World Beer Cup, the most entered style category was the American-Style India Pale Ale with 224 entries. The second most entered category was its little cousin, the American-Style Pale Ale (122 entries). Its popularity and accessibility makes the IPA the most inclusive style for brewers, retailers and consumers to collectively celebrate. #IPADay
