BEND, OR (Tuesday, March, 2013) Being outdoor enthusiasts living in a mountain town, canning beer was a natural fit for GoodLife Brewing. This week, GoodLife will be the first brewery in Central Oregon to can its beer when it releases Descender IPA in 12oz/6 packs.
Initially, Descender IPA will be available with limited distribution in Central Oregon and Portland, which were the first two GoodLife markets. GoodLife’s Ty Barnett said, “Canning beer is something we’ve talked about doing since day 1. We think it’s a natural fit for our brand and our geographic location.”
Sweet As Pacific Ale will be the second beer canned at GoodLife, with aims to have it available in mid-April. Barnett said, “Sweet As is the perfect beer to be in cans. The drink-ability of it will be perfect for any outdoor occasion.”