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South Sound by Southwest mania is upon us, and chances are your social-media channels are already being inundated with chatter about Southwest Washington breweries rocking Pierce County craft beer bars Friday, May 10. “On behalf of the Pierce County craft beer scene (myself included), I’d like to apologize for just how obnoxious Friday, May 10 will be during SSXSW,” says Ben Chase, manager at Rainier Growlers on South Hill, Puyallup. “Extra apologies for any and all usage of the term ‘killing it,’ gratuitous name-dropping (‘Oh, hey, [insert celebrity here]’), photos of long lines waiting for the official roving SSXSW Van, and whining about how tired we are. That said, our collaboration double IPA will rock, and it deserves the extra attention.”

Indeed. Chase, Parkway Tavern manager Sean Jackson and Peaks and Pints co-owner Ron Swarner jumped in the touring van to Vancouver, Washington and brewed a double IPA at Brothers Cascadia Brewing with Grains of Wrath Brewing and Trap Door Brewing on April 3, 2019. Brewer Matt Fields of Brothers Cascadia grabbed the lead during the brewing day with Grains of Wrath Head Brewer Mike Hunsaker, Trap Door Head Brewer Zane Singleton and Brothers Cascadia Head Brewer Jason Bos singing backup while making sure the Pierce County craft beer bar folks kept full glasses of their cellared craft beer. As metal filled the Vancouver brewery, the group realized music was a common bond, therefore South Sound by Southwest Double IPA, a play off the famous Austin, Texas music festival, seemed a logically name. The after party was ridiculous.

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Party time start 5pm Van going between the three bars at 6pm. This is going to be epic.