From Ashley Rouston (Brewers Association) On the first Thursday of August, which falls on Aug. 2 this year, join beer enthusiasts, breweries and bars across the globe and celebrate IPA Day, a collective toast to one of craft beer’s most iconic styles: the India pale ale.

Founded in 2011, IPA Day is a global celebration of craft beer. It is a universal movement that was created to unite the voices of craft beer enthusiasts, bloggers and brewers worldwide. IPA Day was originally developed as a social media-based holiday, but has since expanded into a worldwide party, boasting hundreds of IPA-themed events and celebrations all over the globe.

IPA Day is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. IPA Day is an opportunity for all breweries, bloggers, businesses and beer lovers to connect and share their love of craft beer. It is an opportunity for the entire craft beer culture to combine forces and advocate craft beer through increased education and global awareness.

Why Celebrate the IPA?

This illustrious style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories and regional flavor variations, making it the perfect style to galvanize craft beer’s social voice.

The goal is to make this year’s IPA Day even more viral. Getting involved is easy! The only requirements are an appreciation for great craft beer and the willingness to spread the word. Anyone can participate by enjoying an IPA with friends, making some noise online with the #IPAday hashtag and showing the world that craft beer is more than a trend.