New Belgium Snapshot WheatGet Your Flash of Fame: New Belgium Brewing’s Pourtrait Contest
to Put Fan Photos on the Brewery’s Backlabels

New campaign encourages snap-happy fans to tag photos with #SnapshotWheat for prizes, prints and more

Ft. Collins, Colo.,New Belgium Brewing’s Snapshot Pourtrait Contest, which runs now through May 15, celebrates the snapped and shared moments in life. All photos uploaded to Instagram and Twitter and tagged with #SnapshotWheat will be in the running to make it on New Belgium’s bottle backlabels. Fans can also upload photos at NewBelgium.com/SnapshotWheat. Photo favorites will also appear on the brewery’s social sites and on NewBelgium.com.

Besides this prestigious flash of fame, New Belgium is also giving away $20 credits toward prints at Social Print Studio. This contest is in honor of New Belgium’s year-round beer Snapshot Wheat, a refreshing unfiltered wheat beer that offers a flash of tart.

“We see hundreds of fun, creative, memorable pictures from our fans and beer drinkers every day, and we want to celebrate that,” said Kevin Darst, digital manager at New Belgium Brewing. “Whether its through NewBelgium.com or our social channels, we want everyone to show us their best Pourtraits and get a shot at winning or seeing their snapshots on bottles of Snapshot Wheat.”

To learn more about this year’s Pourtrait Contest check out NewBelgium.com/SnapshotWheat.