Sam Adams Cold SnapFrom Sam Adams – We wanted to share with you two fun facts to help everyone get through this cold snap of weather with Samuel Adams:

  • Did you know, that for most of the country, the month of January brings the harshest weather of the winter season? Weather experts say that on average, the third week (next week!) in January is actually the coldest of the year.
  • This season, the brewers at Samuel Adams are helping craft beer drinkers snap out of the cold with the return of seasonal brew, Cold Snap, a Belgian-style white ale with a combination of hazy golden wheat and a lively blend of spring fruits and spices. This year, craft beer lovers will even have the chance to seek refuge from the cold with a Cold Snap party thrown by Samuel Adams.

We know that people tend to take to social media and let everyone know when they’re not happy with the weather. In honor of the return of Samuel Adams Cold Snap, Samuel Adams will track Twitter conversation across the country through a heat (more like, cold) map. At the end of the coldest week (January 18 – 24), the cities that shared the most complaints about the weather will win a series of parties to help people break out of their winter funk.

Craft beer drinkers can visit www.SamuelAdams.com/ColdestCity for more info on the Cold Map and to see where their city stands. And, join the conversation using #SnapTheCold @SamuelAdamsBeer.

In Boston, it’s currently 28°F and feels like 21°F. It’s cold!